Privacy policy

Last updated: 29 October 2026

Louise Vintage operates this store and website, including all related information, content, features, tools, products and services, in order to offer you, as a customer, a personalised shopping experience (the "Services"). Louise Vintage is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy prevails with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described in it.

Personal information we collect or process

When we use the term "personal information", we are referring to information that identifies, or can reasonably be linked to, you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify you or reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live and what is permitted or required by applicable law:

• Contact details, including your name, address, billing address, shipping address, phone number and email address.
• Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment details.
• Account information, including your username, password, security questions, preferences and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
• Communications with us, including the information you include in your communications with us, for example when sending a customer support request.
• Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you, including when you create an account, visit or use the Services, communicate with us or provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to enable certain technologies and when they collect or process your personal information on our behalf;
• From our business partners or other third parties.

How we use your personal information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

• Providing, tailoring and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, process your orders, remember your preferences and the items you are interested in, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and manage your account, arrange shipping, facilitate returns and exchanges, enable you to post reviews, and create a personalised shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart and your other activity on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure checkout and shopping experience, detect, investigate or take action on potentially fraudulent, illegal, harmful or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials secure. We strongly recommend that you do not share your username, password or other access details with anyone.
• Communicating with you. We use your personal information to provide customer support, be responsive, provide you with effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or take part in civil investigations, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. Such circumstances may include:

• With Shopify, vendors and other third parties who perform services on our behalf (for example IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping).
• With business and marketing partners to provide you with marketing and advertising services. For example, we use Shopify to support personalised advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you in order to show you targeted advertising and marketing based on your online activity across different merchants and websites. You can exercise your right to opt out of these uses here.
• When you instruct us, ask us or otherwise consent to us disclosing certain information to third parties, for example to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service or policy, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. The information you submit to the Services will be transmitted to and shared with Shopify and with third parties that may be located in countries other than the one where you live, in order to provide and improve the Services. In addition, to help protect, grow and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, as well as with other merchants and with Shopify. To provide these advanced features, Shopify may use personal information collected about your interactions with our store, as well as with other merchants and with Shopify. In these circumstances, Shopify is responsible for processing your personal information, including for responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about how Shopify uses your personal information and the rights you may have, you can read the Shopify Consumer Privacy Policy. Depending on where you live, you may exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee, and are not responsible for, the privacy or security of such sites, including the accuracy, completeness or reliability of the information found on them. Information you provide in public or semi-public spaces, including information you share on third-party social media platforms, may also be viewed by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or a third party. Our inclusion of such links does not in itself imply any endorsement of the content of such platforms or of their owners or operators, except as disclosed on the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect personal information about children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we have no actual knowledge that we "share" or "sell" (as those terms are defined by applicable law) personal information of individuals under 16.

Security and retention of your information

Please be aware that no security measure is perfect or impenetrable, and we cannot guarantee "perfect security". In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

How long we keep your personal information depends on different factors, for example whether we need the information to maintain your account, to provide you with the Services, to comply with legal obligations, to resolve disputes or to enforce other applicable contracts and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, apply only in certain circumstances and, in some cases, we may decline your request as permitted by law.

• Right to access / know. You may have the right to request access to the personal information we hold about you.
• Right to delete. You may have the right to request that we delete the personal information we hold about you.
• Right to correct. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
• Right to opt out of sale or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the "sale" or "sharing" of your personal information, or to opt out of the processing of your personal information for purposes considered "targeted advertising", as defined in applicable privacy laws. You can exercise your right to opt out of these uses here. Please note that if you visit our website with the Global Privacy Control (GPC) opt-out preference signal enabled, depending on where you are located, we will automatically treat this as a request to opt out for the device and browser you are using to visit the website. If we are able to associate the device sending the signal with a Shopify account, we will also apply the opt-out request to the account. To learn more about Global Privacy Control, you can visit https://globalprivacycontrol.org/. Other than Global Privacy Control, we do not recognise other "Do Not Track" signals that may be sent by your web browser or device.
• Managing communication preferences. We may send you promotional emails, and you can choose not to receive them at any time by using the unsubscribe option shown in the emails we send you. If you unsubscribe, we may still send you non-promotional emails, such as those about your account or the orders you have placed.

You can exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below. To learn more about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, you can visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required by applicable law. In accordance with applicable laws, you may designate an authorised agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request within the time required by applicable law.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below, or to lodge a complaint with your local data protection authority. For the EEA, you can find a list of the relevant data protection supervisory authorities here.

International transfers

Please note that we may transfer, store and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms such as the European Commission's standard contractual clauses, or any equivalent contract issued by the relevant authority in the United Kingdom, as applicable, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, in particular to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of the rights granted to you, please email us at louise@louise-vintage.com. You can find our other contact details in our contact information policy. For the purposes of applicable data protection laws, we are the controller of your personal information.